Instagram announced on Wednesday (11) new measures to protect users from abuse and hate speech. In a post on the official blog, the social network revealed Limits, a tool that blocks comments and DMs (private messages) from users who are not followers of customers or who have recently started to follow.

In addition to the news, which is now available, more objective and strict notices, which point to the terms of the community, will be sent to those who try to post potentially offensive comments. These pop-ups were introduced in 2020 and sent an alert with progressive intensities based on repeated violations.

The Hidden Messages feature – known as Hidden Words in English – has also been updated. Originally announced in April, the initiative that filters offensive words, phrases and emojis will be available globally by the end of August and has had its list of detected information expanded. Users can also enable hiding aggressive comments that don’t break Instagram rules.

Limits delimiting limits

A company survey found that a large part of the negativity imposed on public figures comes from people who don’t follow them. As an example, the announcement cited a spike in racist abuses suffered by black England national football players following the Euro 2020 final.

Content creators have informed the social network that they do not want to completely disable posts and comments, as they still want to engage with communities. So Limits emerged as a way to block contact with toxic profiles.

“We hope these tools will better protect people from abusive content, whether sexist, homophobic, racist or otherwise. We know there is still a lot to do, including improvements to streamline our systems for quickly identifying and removing offenses and punishing the guilty perpetrators (…)”, concluded Adam Mosseri, head of Instagram.


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