Investing in the e-commerce arena, Instagram has added an ad space to the Instagram Store tab. The novelty was released this Tuesday (24) in all countries where the tool is available.
With the new feature, companies gain another advertising option to promote products and services. Currently, the Facebook platform allows displaying ads on timeline, Stories and Reel.
Even with the new tool, the Store area will keep the two-column structure for displaying products. The difference is that paid content will be flagged as “Sponsored” in the lower left corner of the image.
When clicking on an advertisement, the user will be redirected to a new page. In it, the person will find more details about the product, additional photos and other suggestions for items sold by the advertiser’s brand.
Updating the Instagram Store also allows you to save products to a wish list in the app itself and share with friends. In addition, it is possible to report ads that violate the platform’s policies.
The first tests with Instagram Store ads were conducted in early August with selected US brands. Among them were Fenty Beauty, JNJ Gifts, Donny Davy and Booh Oh.
The purchase of advertising space will follow the auction-based model, as is the case in other areas of Instagram and Facebook. Thus, the greater the investment, the greater the exposure. Finally, advertisements will only be displayed in the mobile and tablet version of the app. Remember that Instagram Store is a tool exclusively for mobile devices.