Facebook is planning to provide newsletter tools for independent journalists and authors, The New York Times reports. These are thought to include features for assisting authors build a following utilizing the social network, curate their email lists, and handle their paid memberships.
The news comes as interest in newsletters is expanding. Newsletter service Substack boasted over 250,000 paying subscribers across its service as of September last year, and simply this week Twitter got newsletter rival Revue.
Facebook has been trying to much better highlight news sources on its platform. While the News Tab has actually seen Facebook improve its relationship with conventional publishers, the newsletter tools are believed to be an attempt to court specific writers.
In a statement provided to the NYT, a representative for Facebook didn’t straight confirm the report, however stated the company is dealing with ways to support independent reporters. “We wish to do more to support the independent reporters and experts who are constructing services and audiences online,” Facebook’s vice president for worldwide news collaborations Campbell Brown said. “We’re checking out ways to help them benefit from the news items we’ve built, like Facebook News and subscriptions, while also constructing brand-new tools to match what reporters already discover beneficial.”
Provided the explosion in the appeal of newsletters, it was only a matter of time prior to Facebook began exploring the location. Facebook CEO Mark Zuckerberg apparently told his group to make the task a priority after noticing the trend.