The dynamic entrepreneurial duo signs up with forces with fitness coach Dave Rienzi and financial investment partner John Shulman to venture into the fitness-beverage area.
2 min read.
In case you believed Dwayne “The Rock” Johnson and his ex-wife/enduring company partner Dany Garcia were content to have finished 2020 by conquering Covid and buying the XFL, then you clearly haven’t been attuned to their ruthless quest to corner a share of practically every consumer market.
Enter their most current endeavor: energy beverage ZOA (yes, in intentional all-caps). In a news release, Johnson and Garcia shared the news that they’ve partnered with Johnson’s fitness coach Dave Rienzi, in addition to Juggernaut Capital Partners handling partner John Shulman (who already sits on the Board of Directors for similar brands like Voss), to usher ZOA out into retail areas across the country. Molson Coors Beverage Business, in a bid to branch out beyond beer and spirits, will specifically manage distribution.
Related: Dwayne Johnson and Dany Garcia’s Organization Method: Reassess Everything!
Per journalism release, ZOA is “a re-imagined, first-of-its-kind energy drink loaded with clean, natural caffeine from green coffee and green tea, powerful anti-oxidants from camu and acerola, in addition to vitamin D and a distinct blend of vitamins and nutrients that support immune function and elevate energy levels.”
Johnson, for his part, ensures customers, “My co-founders and I spent the last 18 months creating this healthy and great-tasting item that we could all use now more than ever.”
That all sounds fine, so long as we do not need to likewise do 4 sets of “Charles Glass-Style” hammer high rows a day.